Guest Post: NEW YEAR, NEW WAYS, NEW OPPORTUNITIES
With the cancellation of IMM 2021, raumplus and all exhibitors will no longer be able to attend the most important industry meeting of the year. In response to the cancellation, the Bremen-based sliding door and partition wall specialists developed in record time, a risk-free alternative for the trade fair exchange with trade partners and end consumers. From 18th of January, the online exhibition stand can be explored on screen in a 360° tour under https://www.raumplus. com/en/about-raumplus/360.html. At any time, from any place, on your own or with competent guidance. Trendsetting bang against the trade fair blues.
The virtual trade fair cannot replace a real meeting«, Carsten Bergmann does not want to gloss over anything. Yet standstill was never an option for the raumplus boss and his team. Throughout the entire development of the IMM 2021, they always remained on the same level in Bremen. And developed a virtual version of the entire exhibition in parallel to the real exhibition stand, following all distance specifications. A twin-track approach, which proved to be correct and forward-looking when the entire IMM was finally cancelled. The digital implementation of the stand construction with all the innovations for living & hall, sleeping and kitchen »seems rather expansive in some places«, attests Carsten Bergmann, which is due to the fact that it reproduces the original exhibition stand 1:1 - including the distance rules. But this leaves plenty of space to experience the latest products in a homely atmosphere.
A virtual 360° tour, which not only takes in the trade fair stand but also the digital raumplus house, sets new technical standards. Animations of the product functions are just as much a part of this as visualization of various lighting options.