Kare
Further expansion in Bulgaria
Kare celebrated the opening of the third shop in Sofia. Last night Kare CEO Peter Schönhofen and Zvetomir Duskov, owners of all Kare shops in Sofia, opened the third brand store in the Bulgarian capital.
With 1,600 square meters, it currently covers the largest area. Six years ago, Kare celebrated its market entry in Bulgaria with the first subsidiary in Sofia, followed by the second branch three years later. In addition, the partner runs a Kare online shop. There are already more new locations in planning. Beyond the city limits of Sofia there is already a shop-in-shop area.
"We feel an overwhelming desire for highly individual and pleasurable living concepts among our customers in Eastern Europe, as well as in Bulgaria. That is certainly also historically conditioned. Here, our brand brings everything to meet the desires of the high-earning target groups with variety, imagination and lively lifestyle, "Peter Schönhofen explains the growth in the Bulgarian market. Store Manager Metodi Aleksiev adds: "Kare is able to inspire, surprise and arouse customers. It has almost a charming effect on our customers in Bulgaria. Everyone wants to take this magic, this feeling home. That's the recipe for success for our businesses. "
New online platform
In addition, the Munich furniture company is continuously working on expanding its services for franchise partners. For example, this summer it launched a new online platform to support its global network of brand partners with information on collection news, sales and marketing topics.
