Christmasworld / Floradecora
Retail Boulevard shows new trading concepts

Rendering: Messe Frankfurt

Discover new retail concepts: From 25 to 29 January 2019, the Retail Boulevard at Galleria 0 at Floradecora at Christmasworld will be an innovative source of inspiration for flower shops, garden centers, DIY stores, supermarkets and the furniture trade.

Fresh flowers and plants enrich every festive decoration! And they continue to gain in importance as a supplement for seasonal decoration and festive decorations. But how is this combination best presented? The Floradecora, marketplace for cut flowers and ornamental plants in the heart of Christmasworld, provides inspiring solutions. On the new "Retail Boulevard", the various specialist buyers of the internationally leading trade fair for seasonal decoration and festive jewelry are experiencing a visionary trade route: Five pop-up stores provide concrete presentation recommendations for an emotional and high-turnover design of the point-of-sale - tailor-made for the Trade forms flower shop, garden center, hardware store, supermarket and furniture trade.

The Retail Boulevard is the centerpiece of the Galleria 0. It is curated and directed by the Dutch creative team 2dezign. "Together with the Christmasworld team, we attach great importance to the right mix of wow-effect and sales-promoting aspects that actually arrive and function in the various forms of trade and target groups. So each store surprises with its own color and product world, "explains Rudi Tuinman, Managing Director of 2dezign. "Our goal is to provide the buyers with concrete sales concepts and presentation ideas in order to attract and retain even more customers in the future," adds Eva Olbrich, Head of Christmasworld, Messe Frankfurt Exhibition GmbH. In daily guided tours of the individual retail concepts, specialist buyers also receive tips on how to create fresh eye-catchers in the store, which generate additional sales.

The participating exhibitors will be identified by name, hall and stand number. If you would like to order the products you are looking for, you will find the entire range of seasonal decoration and festive decorations in Halls 8, 9, 11 and 12 at Christmasworld. The matching fresh flowers and plants will be on show at the Floradecora in the Galleria.


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