Birkenstock
Completely green booth

Jan Leder, Jochen Gutzy, Susanne Baun of Birkenstock. Photo: Henjes

The brand company Birkenstock designed an eye-catching presentation for their beds in hall 10.2 at the imm cologne. The whole stand, which shows beds and other products of the company from Neustadt, is completely covered with real trees and bushes. Even cork oaks, part of the birch fabric shoes, were integrated on the slightly elevated stand.

Jochen Gutzy, Head of Communications at Birkenstock Group, says, "We made no compromises, but really made our brand DNA a reality." He hands over operative marketing to Susanne Baun, Senior International PR Manager.


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