Musterring
Successful in-house exhibition with all brands

As part of the furniture mile, an association of leading furniture manufacturers in the living room, bedroom, dining room, hall, office, and children’s room product categories, Musterring has again invited to its partner days and presented a lot of new, especially in the collections Musterring, WK Wohnen and Gallery M.

The main brand Musterring celebrates its 80th birthday this year, so of course a focus on the extensive marketing Activities for the anniversary in the fall was. A raffle to win a prefabricated house, numerous TV and print activities, and PoS promotions for retailers are planned and have been put through by the trading partners. But new furniture was also available at Musterring, including the new bedroom "Jovanna" in the combination of white lacquer / wild oak solid, with which supplier Thielemeyer celebrates a comeback at Musterring. Eyecatchers are here, among other floating drawers. But the successful media furniture program Q-Media is also growing and developing thanks to showcases and side furniture to a coherent, complete home furniture program. Several novelties have meanwhile also been shown at WK Wohnen, the high-value subsidiary is gaining more and more momentum, so that this year also the autumn fair was used for new models, although otherwise the emphasis here is more on spring.

The new brand Gallery M, which has been massively advertised on television since its official launch last year, continues to grow and is now also conquering the bedrooms, an important category that was previously missing in the range. With the development of Gallery M, Musterring boss Oliver Höner was extremely satisfied that the brand closed a gap in the target groups and that the assortment hit the nerve of the customers. In 110 furniture stores, the collection is already available, so it is not far to the target of 130 outlets and Höner was optimistic that this brand will be reached soon - also because the sales of the existing partners are very good.